The Face Shop, a brand under LG Household and Health Care, has appointed idol group GOT7 as their new models – a group that is not only loved domestically but also all around the world such as in China, Americas, and Europe among others.
A representative from LG said, “With new models GOT7 whose popularity goes beyond domestically, we are planning to increase awareness of our brand and cement our brand as a global brand.”
GOT7 was chosen as the new models as their young and energetic image fits the brand’s identity, in addition to their ability to approach the target customers of those in their teens and twenties.
According to LG, GOT7 has completed their first model activity with the CF filming for The Face Shop representative products: Ink Lasting Foundation and Ice Air Puff Sun.
The LG representative added, “In addition to the domestic market, GOT7 are the global models for the other markets that The Face Shop has expanded into – including China, Vietnam and Thailand, bringing it to a total of more than 25 countries. Together with global stars GOT7, we will secure the customer base with various marketing activities both domestically and overseas.”