France’s premium natural carbonated water brand, ‘Perrier’, is hosting a special art collaboration between GOT7 JB & Yugyeom with US multi-media artist Ben Jones in a project called ‘The Extraordinaire Collaboration.’
This art collaboration project is one which local K-POP stars work together with famous overseas artists and produce art pieces, and the process behind the creation of it will be aired to the masses digitally through a reality variety show.
The art work as well as the launching event that will be held at Jongno Nagwon Instrumental Arcade boasts a 50 year history and is one of the representative places in Seoul. Through this project, the ordinary walls (exterior of the building) will be transformed by the collaborative work of the two artists, incorporating their personality and changing (the current wall) into one that has a young and new look.
Perrier has worked with the likes of Andy Warhol, Bill Mott, and Raymond Savignac among others; working with the best artists through various collaborations have made them an icon of culture and they have been receiving love for it. A representative from the marketing team at Perrier said, “Through this collaboration, we would like to communicate with the masses closely and will be expressing our continuous interest in art. Especially for the younger digital savvy generation, we would like to convey that Perrier is not simply a drinking water brand but we are a brand that has a communion with the masses, and we will be doing so through the reality. ”
The final completed art will be revealed for the first time during the launch at Nagwon Instrumental Arcade on the 22nd April; the reality show will begin airing in early May through Perrier Korea Facebook, Instagram, YouTube and others.